HEY, WORLD CHANGER, LEMME GRAB YOUR ATTENTION:
Tired of working without a plan? Overwhelmed with where to put your time, energy and dollars to get the best return? Want to have a thriving business built on values, connects with your ideal customer and converts? This is brand + marketing strategy and I'm here to show you how.
Brand strategy is the holistic approach behind how brands build rapport, differentiate themselves and ultimately connect with their ideal customers. Marketing strategy is your businesses overall game plan to to turn prospective customers into your customers.
Here at Penny Drop Marketing, we combine our expertise and tackle brand and marketing strategy together with human centred design principles and design led thinking.
Our brand and marketing strategies are underpinned with human centred design principles to uplift your business and customers.
1. People first, always. This means understanding your customers, the business and everyone involved to gain a realistic and strategic perspective to better design, set-up and serve.
2. Understand, address, and solve issues at the root cause, not just the symptom. We often see the same problems (symptoms) over and over again, but the magic lies in addressing the root cause.
3. Taking an activities centred systems approach, addressing the business and its functions as a whole. This means nothing is done in silos. It's your brand connecting with marketing, connecting with sales, connecting with operations and connecting with customers.
4. Test, learn, refine. People are ever evolving, and so is business. When we test and gather feedback continually, we prioritise the needs of the people we are serving. See #1.
So what if you could have a roadmap that finally addresses the reoccurring challenges? What if you had a values forward, ethical solution that meets your business needs and better serves your clients? What if it is found in RADICALLY cohesive, creatively designed and customer focused brand and marketing strategy?
Ditch your adhoc approach for a go-to market strategy that will uplift your brand and customers
Increase brand awareness and recognition
Build brand love, scale authentically and sell with ease
Get your time back and fly in your area of expertise
this is for you.
We harness the power of data and technology to identify where your biggest and untapped areas of opportunity are, strategically align gaps, and support the customer journey with systems and communications so they can ultimately find you and stay with you for the long-haul.
YOU WILL get:
want something like that?
"Tiffany accelerated my business like no one I've ever worked with before."
As a designer, strategy and marketing were not my jam - at all. I knew I needed it, but didn't know what to do other than social media. She elevated how I connected with my customers and brought structure to what I do. I highly recommend her. She is equally creative and understands us creative folk, but brings a business sense that's savvy, approachable and makes it all easy at each step of the way.
- jen, designer
We weave what makes you, you, across your brand, marketing and customer experience. We lead with a values and customer focused approach, artfully communicating this through visuals and voice.
Strategy is at the heart of everything we do - and this means we have sales, leads and your future clients in mind from the get-go. We leverage data and technology to connect with your ideal audience at the right place, at the right time, and with the right message.
As creative strategists, we think and do things differently. We apply human centred design principles across all our disciplines. We merge design thinking with data. We create connection through technology. We simplify and automate.
Tiffany was the most incredible customer experience designer and marketer we've ever worked with.
SHE'S a combination of empathetic, creative, and STRATEGIC that's rare to find and adds so much value.
- SEAN, Penny Drop Marketing Client
Book in for a free 30 minute discovery call. It's a chance for us to explore how we can work together, kick goals, and provide the best experience possible for your biz.
We'll work on your custom proposal, tailored to your exact challenges and goals. Expect this in your inbox within 72 hours (business days).
Once you've confirmed the proposal, we'll send through the contract and kick-off! High quality work takes high quality effort and nothing excites us more than rolling up our sleeves and jumping in.
We are obsessed with pinpointing what makes your brand unique and finding the perfect mix of strategy and ideas to lift your brand and excite your audience.
Tiffany is an incredible marketer. If you want someone who will champion your brand like it's yours,
She is it.
- Jen, Penny Drop marketing client
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I can't wait to help you level up brand and marketing strategy. Send over your info and we'll connect on the best way to move forward.